For the love of God!!?

It's well known and (almost) universally accepted that one cannot FORCE someone to love another.

No one can - or should be - FORCED to love you.

One cannot COERCE or BRIBE someone to love or be loved.

So how come this is EXACTLY how some religions appears to operate?

Some religions say that if you choose not to accept a particular god's love and thus a promised place in Heaven then you will surely suffer Hellfire and Damnation for all eternity.

Isn't this coercion? Isn't this a form of force? Bribery perhaps?

I maintain that Love is something we have to learn or to earn and it must not be taken for granted, assumed or foisted upon others.